About Bias


BIAS is about to celebrate its sixth birthday. It hardly seems possible that we’ve been around for that length of time. But during those six years we’ve evolved into one of the leading UK Stores for Scandinavian and European Clothing stocking a range of beautiful labels that are ultra stylish, transcend ages and venues and are great to wear. 

After six amazing years, our flagship store in Peckham has closed its doors. It is the end of an era, but I also believe the beginning of a new one. And our Harrogate Store, that opened in late September 2016, looks set to become our northern powerhouse. 

I love living in Harrogate and spend lots of time in the Yorkshire Dales walking my dog Millie, a scruffy Romanian Rescue who you’ve no doubt seen on our Instagram pages. 

We hope that we can encourage our loyal south east London customers to stick with us, to read our Mailchimp campaigns and follow us closely on social media and on our website. As for our northern customers we have been bowled over by your support and love of what we’ve brought to North Yorkshire. We hope we will continue to offer you a unique blend of contemporary and stylish clothing for many years to come. 

Sally Hindle - Founder of BIAS Stores. 


Founder Sally Hindle opened Bias Peckham in the heart of South London in 2012 where it has since grown to be a sought after lifestyle-store for stylish Londoners from all over. We pride ourselves on the curation of high quality Scandinavian and European labels for men and women, independent designers, fair-trade jewellers and local makers. 

Bias Harrogate, Yorkshire opened in September 2016 aiming to bring new and unique labels to the area, with a focus on clothing and shoes.

We are always looking for new brands - if you have a product that you would like us to see please contact us through the form below.

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